DON'T PICK A NICHE. BUILD ONE THAT MAKES SENSE.

P — PROBLEM

WHAT PROBLEM CAN YOU REPEATEDLY HELP SOMEONE SOLVE?

Your content becomes more useful when you know what problem, question, desire or transformation you're helping your audience with.

• • What do people already ask you about?
• • What have you figured out that others struggle with?
• • What could you teach repeatedly?
• • What transformation could you help someone experience?
• • What frustration could your content make easier?

A — AUDIENCE

WHO SPECIFICALLY HAS THIS PROBLEM?

Vague audiences create vague content. The more clearly you can describe the person you're speaking to, the easier it becomes to create hooks, videos, LIVEs and offers that actually connect.

• • Who is struggling with this problem?
• • What stage of the journey are they in?
• • What are they trying to accomplish?
• • What frustrates them?
• • What do they wish someone would explain?
• • How would they describe themselves?

I — IDENTITY

WHY SHOULD THEY LEARN IT FROM YOU?

There may be thousands of people discussing your topic. Your goal isn't to become the only person talking about it. Your goal is to become recognizable because of how YOU talk about it.

D — DEMAND

DO PEOPLE ACTUALLY CARE ABOUT THIS?

Great creators don't always invent demand. They learn to recognize demand that already exists. Look for evidence through the signals below.

BUILD YOUR CREATOR LANE

One step at a time. Your answers combine into a real creator direction — not a guess.